What story is your websites data telling you?

So I was giving some thought to what the blog site’s content calendar should include for first quarter of 2015.  I am reminded it should be engaging, it should be consistent, and it should include a variety of relevant topics. Much like the art of any storytelling; which, as history has taught us this term applied mostly to writers and journalist. When you search the word, #storytelling or story-teller the search results are quite interesting: for web design, for content strategy, and multimedia.  One thing still remains true as in all forms of writing there is a beginning, middle and end. The ultimate goal is to provide practical and useful information to the reader/end-user.

While, attending networking events here in the city-targeting Social Media, the room was full of professional in the technology industry.  There seem to be two common threads of conversations on everyone’s mind.

“Who are your clients and who is your target audience (end-user)”?

Start-up as well as small businesses’ striving to strengthen, and grow their business, this conversation starter posed as a question was extremely relevant.

This was the perfect time to take a closer look at just who is looking at the website specifically, traffic from the blog page.  To determine where this traffic was coming from? Analytics was the right tool necessary to offer consumer insight.  As well as how content affects behavior.

I can now look at content strategy differently and with greater confidence. As I continue to network in response to the conversation regarding ” target audience”. In response I talk about value, characteristics and needs.  In some ways it is theory put into practice.

Over the course of the last few weeks I realize how important a tool Google Analytics™  has become to CanadirectDM’s website.  In measuring website performance, I have more insight into who is viewing the site. Insight into time spent on the site and pages visited. Insight into where my site traffic originated.  As a result, moving forward I can now target my content based on specific audience behavior.

With data analytics in my arsenal my response to this question sounds something like. “Great question, glad you ask……” What story is your website data telling you? Google Analytics™  has made my life easier now I can focus on building more customers, generating revenue and creating a positive user experience.