This form of engagement has emerged with the growth of the Social Media Network. Companies are now able to communicate and create a whole new dialogue with consumers. “U.S. internet users willing to help design new products 61% willing to co-create” (Grau, Garcia 2011) is beneficial to the development of new innovation and technology. Value to the conversation as a participant creates sustainability with the community, group or organization. There is a responsibility to include dialogue/feedback that is reprehensive of the environment in which we communicate.
It is our social responsibility to understand and be aware of our role within the social media environment and the impact our message will have on the community as a whole. There is a conversation happen on the web with or without you.
“Join the Conversation” help companies re-define a product or service. As a result your contribution can improve the overall customer experience; or alter content development. In doing this correctly that conversation could be the tipping point to capitalize on a business opportunity. Or the next big thing….
I have said this before and still believe “the key to success for us is to not only demonstrate the effectiveness of networking online using social media as a vehicle in creating measurable results. But also in guiding business through a strategic approach to communicate over the internet, making it easy for people to connect and stay connected to their community”. Joyce
The fasten seatbelt sign has been turned off and you are free to create sustainability within the Social Media Network.
Best Regards,
Source:Grau, J. Garcia, K. (July 2011) “How Brands Co-Create Value With Customers” emarketer Digital Intelligence. Forrester Research, US Consumers are willing to Co-Create as cited by Readwriteweb August 13, 2010; Retrieved from www.emarketer.com August 2011.
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