Hosting: Consumer Engagement

Have you ever attend an industry event and walked away feeling like you had a really good time? You connected with colleagues and friends. You were introduced to new people in your industry. Discovered new ways of doing business, making your department/team operate more efficient.

At this moment create that same feel within your social media network. The place where consumers go to share information, ideas, content and messages. What is the first thing you implement in your strategy? A strategy that aligns your product and service with consumer needs and emotions. Within the last years I have attended a few industry events, and that experience lead me to believe that strategic planning begins with the host.  The right host creates an environment that allows consumers to join the conversation seamlessly with flexibility and ease.

One, type of host is a person, place, or organization that holds an event. For example, a local restaurant, stadium, particular city or a company. Often times this is the sender of the original invitation.

Another, type of host operates on the World Wide Web (www). Internet hosting responsible for building, storing and accessing company website, brand campaign, our go to source for information.

Where content management is key and the paradigm shift on determining a hosts’ performance is now dictated by three main factors. Cloud servers, all forms of information available with access to the internet. Data analytics, better understanding your audience habits immediately or in real-time. Mobility, the ability to view content order products and services across various device.

Virtual Technology and cloud computing has altered our day to day activities. When, we can live stream a conference or event and still make it home for dinner; an evening yoga/meditation, fitness or Pilates class we are all in. The more our internet hosting provider allows us to continue to do the things we like to do. We will continue to experience responsive connectedness. With virtual reality we have the tools necessary to make good decisions while understanding the future.

I believe the level of performance provided by the host determines ones’ ability to remain true to both brand value and brand consistency in the mist of projecting future growth.

Social media networking is only a fraction of the equation when building a relationship involving consumer connectedness.  However, once built the host is a valued (sometimes silent) partner in the online relationship.