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Brand Management, Innovation and Social Networking.
If everything is running smoothly, no one would willingly go through a changeover. Given a choice why would anyone tip over the apple cart? Right, well, here are a couple of reasons to consider. First, 2017 is trending to be the year of acquisition. Secondly, due to what business’ large and small will or have…
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Loyalty, Communication and Listening.
Redefining relationships and how some brands value their community utilizing Social Media. Community could be defined as: Clients; individual or corporate sponsors. Customers; wholesale or retail clients buying in-store or online via e-commerce. Associates; organizations or industry leaders. So, what is the Social Media strategy when it comes to engagement? Recently, I heard the term “rocking out…
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Hosting: Consumer Engagement
Have you ever attend an industry event and walked away feeling like you had a really good time? You connected with colleagues and friends. You were introduced to new people in your industry. Discovered new ways of doing business, making your department/team operate more efficient. At this moment create that same feel within your social…
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Building without an “Architect” is like building without a team. It is clear Amazon.com has a Savvy team in place.
Recently, I read about a new service offered by Amazon.com ideal for consumers who traditionally shop online or big box retail stores. The Amazon Dash button a Wi-Fi enabled button allows consumers to immediately order goods as soon as they realize the item is running low. A classic case study for innovation and technology helping design what…
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Join The Conversation…
This form of engagement has emerged with the growth of the Social Media Network. Companies are now able to communicate and create a whole new dialogue with consumers. “U.S. internet users willing to help design new products 61% willing to co-create” (Grau, Garcia 2011) is beneficial to the development of new innovation and technology. Value…
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