Category: Leadership

  • Brand Management, Innovation and Social Networking.

    If everything is running smoothly, no one would willingly go through a changeover. Given a choice why would anyone tip over the apple cart?  Right, well, here are a couple of reasons to consider. First, 2017 is trending to be the year of acquisition.  Secondly, due to what business’ large and small will or have…

  • Loyalty, Communication and Listening.

    Redefining relationships and how some brands value their community utilizing Social Media. Community could be defined as: Clients; individual or corporate sponsors. Customers; wholesale or retail clients buying in-store or online via e-commerce. Associates; organizations or industry leaders. So, what is the Social Media strategy when it comes to engagement? Recently, I heard the term “rocking out…

  • Hosting: Consumer Engagement

    Have you ever attend an industry event and walked away feeling like you had a really good time? You connected with colleagues and friends. You were introduced to new people in your industry. Discovered new ways of doing business, making your department/team operate more efficient. At this moment create that same feel within your social…