Building without an “Architect” is like building without a team. It is clear Amazon.com has a Savvy team in place.

Recently, I read about a new service offered by Amazon.com ideal for consumers who traditionally shop online or big box retail stores. The Amazon Dash button a Wi-Fi enabled button allows consumers to immediately order goods as soon as they realize the item is running low.

A classic case study for innovation and technology helping design what comes next. Products that are functional, as well as visually pleasing to the eye. Since 2005, Amazon has managed to build a sustainable relationship between consumers and the Amazon Prime brand, reaching 50+ million Prime members according to Consumer Intelligence Research Partners, LLC (CIRP) (2016) research study. A testament to the value consumers see in the products, and the overall customer experience as an exclusive Amazon Prime Member.

It is clear the dialogue between business and consumer can co-create the next wave of innovation and technology. Successfully designed implemented and managed for reaching consumers in a whole new way. A familiar exchange between one online retailer and consumers who do not have a lot of time.

This combination of team base (digital/interactive) technical knowledge and customer experience, the Amazon Dash button system, re-defines the current state of play in the business-to-consumer market space.

Therefore, consumers can only benefit from this new technology. “If Amazon develops it correctly, Dash will only be limited by your own creativity,” according to Whittaker. “If Amazon is smart, the next Dash button should be blank.”

Join the Conversation,

Joyce

Source: Whittaker, Clay G.,You’ve Been Looking At Amazon Dash all Wrong. Amazon’s push-button technology is about augmenting your appliances and your life. Popular Science, April 1, 2016 http:www.popsci.com/you’ve-been-looking-at-amazon-dash-all-wrong. Image credit:freeimages.com