CANADIRECTDM, LLC

Category: Innovation and Technology

  • The Why – Origin Story

    Recently a former colleague asked this question. “Why did you start consulting”? For context, early in our careers, we both worked as Sales Associates at the iconic Johnson Publishing Company (JPC) before moving on to thrive in our individual careers. But my pivot to consulting started with an unexpected invitation. A friend invited me to…

  • Marketing Segmentation: A Furniture Company and The Pet Care Industry.

    In the 4th quarter of 2019, our favorite media source and industry leaders began forecasting trends for 2020. Insight into what industries can expect in the area of service, technology, and innovation just to name a few. Over the last few years I’ve had the pleasure of spending quality time with a variety of pets,…

  • Loyalty, Communication and Listening

    Redefining relationships and how some brands value their community utilizing Social Media. Community could be defined as: Clients; individual or corporate sponsors. Customers; wholesale or retail clients buying in-store or online via e-commerce. Associates; organizations or industry leaders. So, what is the Social Media strategy when it comes to engagement?