CANADIRECTDM, LLC

Category: Brand campaign

  • Building without an “Architect” is like building without a team. It is clear Amazon.com has a Savvy team in place.

    Recently, I read about a new service offered by Amazon.com ideal for consumers who traditionally shop online or big box retail stores. The Amazon Dash button a Wi-Fi enabled button allows consumers to immediately order goods as soon as they realize the item is running low. A classic case study for innovation and technology helping design what…

  • Join The Conversation…

    This form of engagement has emerged with the growth of the Social Media Network. Companies are now able to communicate and create a whole new dialogue with consumers. “U.S. internet users willing to help design new products 61% willing to co-create” (Grau, Garcia 2011) is beneficial to the development of new innovation and technology. Value…

  • The Final Thread: Collaboration and Growth through “Courage”

    The last thread is Courage: A word that is used quite often when referring to acts of bravery. We can search the internet or a dictionary for a formal definition of the meaning. However, to truly understand the value of courage it is lived through our individual experiences’. Everyday acts of uncertainty into unfamiliar territory…