If everything is running smoothly, no one would willingly go through a changeover. Given a choice why would anyone tip over the apple cart? Right, well, here are a couple of reasons to consider. First, 2017 is trending to be the year of acquisition. Secondly, due to what business’ large and small will or have experience is a shift in brand management strategy. Influencing three core areas: Client, Competition and Operation.
Gradually making small modifications in each area will turn what was once a business model in theory. Into the reality of what is now a working functional business model. It is not always as seamless as when you think of the transition from caterpillar to butterfly.
In 2016 there where an estimate of over 200 Mergers and Acquisitions (M&A) in the tech industry alone. According, to Dealogic (Jan 3, 2017) 2016 was the “second-best year for acquisitions at $612.9 billion in tech deals”. Deals ranging anywhere from: mobile device manufacturing; social networking service; analytical tools; to new and improved cyber security platform. The advantages of a successful acquisition will hopefully contribute to growth. Reduce time spent in Research and Development (R&D). Get the product or service on the market and to customers’ faster. While, creating what companies strive for competitive advantage.
With over 1.9 billion social network users evaluating, reviewing, and talking about products. The importance of improving ones’ current brand management strategy is vital to the development of a campaign that better services clients.
The next generation of new and improved ideas are available and being introduced to consumers at a rapid rate. Therefore, considered to be the driving force behind brand execution utilizing: Tools, software, and products that analyze, process and report customer behavior. A team and culture that thrives off this environment and utilization of predictive analytics, artificial intelligence and data mining, for example, are important factors in looking beyond to the future.
Operating in a world of smarter informed consumers can be challenging. In that, social networking’s effect on consumer’s ability to connect, research and acquire brand information, requires fundamental changes in strategy that creates value while, challenging the competition.
Since, competition has grown exponentially knowing and understanding the clients’ goals and objects are vital to effective and efficient operations. Developing relevant, engaging and consistent content is also key to supporting advanced technology and innovation within budget.
Best Regards,
Joyce
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