The game is all about customer experience. Currently, Amazon Prime is far ahead of the competition when it comes to creating the best overall brand experience. Like with the Amazon Dash system Amazon.com (online retailer) continues to build on its relationship with Prime customers.
Amazon Prime continues to re-define the current state of play in the business-to-consumer market space. Here are three good examples:
- Amazon Books, local retail bookstore located in cities across the country: New York, Boston, Chicago, San Diego, Seattle and Portland. Book shelves are filled with selection based on Amazon customer ratings.
- Amazon Go “Just Walk Out Technology” cashier-free smart grocery store located in Seattle.
- Amazon Prime Day 2017 exclusively for Prime members a one day only shopping event beginning 9pm Monday, July 10, 2017 thru Tuesday, July 11, 2017. 30 hours of savings with special deals every 5 minutes.
“It is clear the dialogue between business and consumer can co-create the next wave of innovation and technology” Waller, J, (2016, May 22) Posted to “It is clear Amazon.com has a savvy team in place”.
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