Digital Media & Marketing
In the 4th quarter of 2019, our favorite media source and industry leaders began forecasting trends for 2020. Insight into what industries can expect in the area of service, technology, and innovation just to name a few. Over the last few years I've had the pleasure of spending quality time with a variety of pets, …
Continue reading "Marketing Segmentation: A Furniture Company and The Pet Care Industry."
The game is all about customer experience. Currently, Amazon Prime is far ahead of the competition when it comes to creating the best overall brand experience. Like with the Amazon Dash system Amazon.com (online retailer) continues to build on its relationship with Prime customers. Amazon Prime continues to re-define the current state of play in …
If everything is running smoothly, no one would willingly go through a changeover. Given a choice why would anyone tip over the apple cart? Right, well, here are a couple of reasons to consider. First, 2017 is trending to be the year of acquisition. Secondly, due to what business’ large and small will or have …
Continue reading "Brand Management, Innovation and Social Networking."
Recently, I read about a new service offered by Amazon.com ideal for consumers who traditionally shop online or big box retail stores. The Amazon Dash button a Wi-Fi enabled button allows consumers to immediately order goods as soon as they realize the item is running low. A classic case study for innovation and technology helping design what …
The last thread is Courage: A word that is used quite often when referring to acts of bravery. We can search the internet or a dictionary for a formal definition of the meaning. However, to truly understand the value of courage it is lived through our individual experiences'. Everyday acts of uncertainty into unfamiliar territory …
Continue reading "The Final Thread: Collaboration and Growth through “Courage”"
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