Category: Customer Experience

  • Marketing Segmentation: A Furniture Company and The Pet Care Industry.

    In the 4th quarter of 2019, our favorite media source and industry leaders began forecasting trends for 2020. Insight into what industries can expect in the area of service, technology, and innovation just to name a few. Over the last few years I’ve had the pleasure of spending quality time with a variety of pets,…

  • Team: Partnership, Collaboration, Leadership

    While having a conversation in mid-October with a sports fan I was told the New York Giants were done for the season. What? I replied the season just started. Although, lately I have not watched an entire football game in years. Nor, have I listen to my usual sports radio commentary. However, growing up in…

  • Customer Experience- It is clear the dialogue between business and consumer can co-create the next wave of innovation and technology.

    The game is all about customer experience. Currently, Amazon Prime is far ahead of the competition when it comes to creating the best overall brand experience. Like with the Amazon Dash system Amazon.com (online retailer) continues to build on its relationship with Prime customers. Amazon Prime continues to re-define the current state of play in…